Kennametal Interactive Catalog App
Now Available Free on iTunes®

(LATROBE, PA) – While economic cycles may move slowly, the pace of social media access to valuable industrial and high-tech resources is quickening. Kennametal (NYSE: KMT), a world leader in tooling, engineered components, and advanced materials for the world’s manufacturing and mining industries, is among the pioneers in this effort.

As reported at the recent IMTS 2010, North America’s leading manufacturing trade show, Kennametal debuted an interactive catalog app for the iPad® platform. Users can conveniently download any and all of Kennametal’s numerous product catalogs and review products and specifications, request quotes, view engineering drawings or videos, or contact technical support for more information.

Now this app is available for download through iTunes® at no cost. “Whether it’s for accessing product information, seeking expert help, or just communing with fellow users and fans, we want to be sure people are accessing the Kennametal information they want in the way they want to get to it,” says Jennifer Altimore, site content manager at Kennametal. “Estimates of iTunes® users number in the hundreds of millions, and they’re downloading an ever-growing range of content. It’s game-changing when you realize Kennametal is among the first to recognize that engineers, machinists, and other experts who want the latest and most exact technical information also watch videos and listen to music .”

While social media efforts are still relatively recent at the company, Kennametal groups have already formed on Facebook® and LinkedIn®  (search Kennametal Inc. on both), followers are following Twitter® feeds (@Kennametal_Inc), and a video library is growing on YouTube®  (search Kennametal Solutions). “We’ll continue to experiment a lot, and as the audience grows, we’ll be measuring the response and engaging the audience with the resources they want,” Altimore adds.

iTunes®  users can simply search Kennametal under App Store in iTunes. If you don't have iTunes on your Mac or PC, download it for free from Apple.

Kennametal Inc. (NYSE: KMT) is a leading global supplier of tooling, engineered components and advanced materials consumed in production processes. The company improves customers' competitiveness by providing superior economic returns through the delivery of application knowledge and advanced technology to master the toughest of materials application demands. Companies producing everything from airframes to coal, from medical implants to oil wells and from turbochargers to motorcycle parts recognize Kennametal for extraordinary contributions to their value chains. As of the prior fiscal year end, customers bought approximately $2.7 billion annually of Kennametal products and services – delivered by our 12,000 talented employees in over 60 countries – with 50 percent of these revenues coming from outside North America.

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